Power supply EXPLOSION

On Thu, 22 Jul 2004 21:39:05 -0500, David Maynard
wrote:

kony wrote:

My argument was that a 3 year warranty isn't a guarantee that it
will work for 3 years, that warranties are a marketing tool

Well, the implication you seem to be trying to make that a 'marketing tool'
is an otherwise 'useless' thing with no purpose but to 'sell' misstates the
case. 'Everything', features, cost, and yes, warranty, is a 'marketing
tool' in that people don't buy a product for 'nothing'. These things all
have a perceived 'value', and that is what a company is 'selling'.

No, I would've came right out and wrote "useless" or similar
enough if that were my opinion. I was suggesting that warranty
is not an indicator of actual lifespan.


the
manufacturer would just as soon do away with if possible,

Which flies in the face of your subsequent assertion below that it is of
"very little cost." Manufacturers generally love 'near free' marketing tools.

No, there are many "little costs" a product manufacturer would
just as soon do away with if they hadn't done so initially. It
is simply one of many expenses.


But again, the way you put it gives a distorted impression. Companies sell
perceived 'value' and cost, from whatever source, eats away at that. They'd
"just as soon do away with" advertising costs, if they could sell just as
much without it. And they'd "just as soon do away with" manufacturing
costs, if the products would just magically appear on their own. And they'd
"just as soon do away with" R&D, if they could sell the same thing forever.

Hardly. Product must be advertised if sales contracts aren't
secured for sufficient % of target manufacturing capacity.
Manufacturing costs themselves are also a very basic requirement
of producing this type of good, while a retail lenghtly warranty
is not, and futher it isn't offered for same period of time by
lower-cost competitors' products.


Problem is, all those things, and more, are necessary to do business, stay
in business, and sell product. As is a reliable product and a competitive
warranty.

Yes/no/maybe

World's biggest manufacturer, Delta, doesn't advertise retail at
all. No 3 year warranties either, yet I'd take a Delta of same
wattage over a Thermaltake any day.


There is very little cost associated
with this,

Simply not true, even from simply the direct cost aspect. Throw in
reputation and the "who'd buy this piece of junk" potential company killer
and it's a quite serious matter.

You are completely misreading what I wrote.
I made no reference to quality as a design decision, nor of
companies reputation, only that the cost of fullfilling waranty
is easily offset by a much higher retail price... nothing more
than that as it would be pointless to examine every potential
aspect of a business model in this thread just as it would be in
any other hardware part thread.


It costs just as much to make the ones 'lying around' as it does the ones
being sold to make profit, except they generate no revenue and, instead,
eat up costs for the stocking, before you even get to the cost of the
actual warranty replacement.

On the surface it would seem to cost as much for the added stock,
but it does not. Cost per unit goes down with higher number of
units.


The higher cost of the
unit previously linked (I am confident it's quite high priced
compared to other name brand PSU of same amperage specs) is way
more than enough to offset warranty replacement costs.

One certainly hopes so or else you have a seriously flawed business model.


.... which is all I was writing in the first place but it seems
you read more into it than I meant.