Nvidia PR vs ATI PR: It is time for an Nvidia company restructuring

http://www.gamersdepot.com/ed/mkting_hype/002.htm
http://www.xbitlabs.com/news/video/d...114041519.html

I think these articles, which juxtapose Nvidia PR vs. the ATI PR response,
encapsulate what is wrong with Nvidia.

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control. Mr. Huang, or whoever actually holds the reigns of power in the
company, needs to have a major restructuring effort, and reassert what
should be core values in an industry leader.

rms

On Sun, 16 Nov 2003 19:49:57 GMT, "rms" wrote:

http://www.gamersdepot.com/ed/mkting_hype/002.htm
http://www.xbitlabs.com/news/video/d...114041519.html

I think these articles, which juxtapose Nvidia PR vs. the ATI PR response,
encapsulate what is wrong with Nvidia.

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control. Mr. Huang, or whoever actually holds the reigns of power in the
company, needs to have a major restructuring effort, and reassert what
should be core values in an industry leader.

rms



Ever written an optimizing complier ? Obviously not, since then you
would understand that it can take a while to optimize the design of
an optimizing compiler for specific target hardware, especially if it
is a run-time compiler..... Take a look at the history of optimizing
compilers.

The shouting that is going on between Nvidis, ATi and Futuremark
is 1% technical and 99% Marketing-smoke. All have vested financial
interests. Meanwhile, I am sure that both nVidia and Ati engineers
working very hard on optimizing compliers for both the current and
future generations of GPU.

Let's see what comes from new driver releases and/or hardware
releases..........the battle is all to the benefit of the customers of
both GPU vendors.

John Lewis

Come on... ONE failed serie is nothing for Nvidia...once the NV40
series are out they might get back in normal action.

Actually if they fail that....it's not good news.

"rms" wrote in message .com...
http://www.gamersdepot.com/ed/mkting_hype/002.htm
http://www.xbitlabs.com/news/video/d...114041519.html

I think these articles, which juxtapose Nvidia PR vs. the ATI PR response,
encapsulate what is wrong with Nvidia.

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control. Mr. Huang, or whoever actually holds the reigns of power in the
company, needs to have a major restructuring effort, and reassert what
should be core values in an industry leader.

rms

it can take a while to optimize the design of
an optimizing compiler for specific target hardware,

Pfft. The Nvidia compiler is doing explicit shader replacements based
on application-specific detection of the 3DMark application alone. This is
known as cheating, explicitly violates the new 3DMark IHV guidelines which
Nvidia agreed to comply with, and is not what an optimizing compiler does.

The 3DMark patch did a simple register renaming in its shader routines,
with the intent of defeating simple binary shader recognition by the driver.
Any optimizing compiler would handle this situation with ease.

But oops, the Nvidia 'compiler' breaks? It would only break if in fact
the driver was doing simple binary shader detection, i.e. cheating. And
it's only doing this detection in 3DMark, as has been shown when the shaders
in question have been extracted and put into their own application.

I'm aware that the Nvidia compiler does do some valid optimization,
which will work in the general case, and is perfectly fine. But they have
'enhanced' it (did Nvidia's use of that term come from Don Rumsfeld's
consultation with the company in '98?) with the same old crappy benchmark
cheating that they've been perpetrating for a full year now.

In short, we have Nvidia PR bull****ters once again lying to their
end-users *and* lying to their OEMs in the most cynical and egregious manner
possible. Why does Nvidia think there will be no consequences for this
behavior ?

rms

Why does Nvidia think there will be no consequences for this
behavior ?

rms


Because their sales are holding up despite everything, and FP32 is around
the corner with dx9.1. The vast majority of Nvidia users don't use these
forums or 3dmark. If Nvidia's "cheating" isn't making the newspapers or the
TV then it isn't happening as far they are concerned.

"John Russell" wrote in message
...
Why does Nvidia think there will be no consequences for this
behavior ?

rms


Because their sales are holding up despite everything, and FP32 is around
the corner with dx9.1. The vast majority of Nvidia users don't use these
forums or 3dmark. If Nvidia's "cheating" isn't making the newspapers or
the
TV then it isn't happening as far they are concerned.

Forget newspapers or TV. You can't even get the major hardware sites to
cover this stuff. It's like they're scared of losing a IHV's support since
the guys who run the major sites live off their ad revenue.

John

Because their sales are holding up despite everything

Yeah, this is what most people miss when they compare NV to 3dfx... NV isn't
losing money.

and FP32 is around the corner with dx9.1.

There's no such thing as DX9.1, and there won't be either. No such product
is under development; DX9 is *it*.

9.1 is a total pipe-dream from beginning to end that probably some Inquirer
"reporter" invented himself to have something to post on that piece of ****
rumor-mill/website of theirs.

On Mon, 17 Nov 2003 17:50:29 GMT
"Lenny" wrote:


Because their sales are holding up despite everything

Yeah, this is what most people miss when they compare NV to 3dfx... NV
isn't losing money.

and FP32 is around the corner with dx9.1.

There's no such thing as DX9.1, and there won't be either. No such
product is under development; DX9 is *it*.

9.1 is a total pipe-dream from beginning to end that probably some
Inquirer"reporter" invented himself to have something to post on that
piece of **** rumor-mill/website of theirs.

So you are saying that Microsoft is never, ever, for the billions of
years between now and the heat death of the universe, going to release
another version of DirectX? Do tell.


--
--
--John
Reply to jclarke at ae tee tee global dot net
(was jclarke at eye bee em dot net)

On 16 Nov 2003 21:05:53 -0800, (Dark Avenger)
wrote:

Come on... ONE failed serie is nothing for Nvidia...once the NV40
series are out they might get back in normal action.

Actually if they fail that....it's not good news.


My $269 ( now $239) "failed" FX5900 (128) seems to be working quite
well, thank you... Overclocks very nicely too and stays nicely cool
with the default heat-sink.

And with Doom3 and HL2 receding far into the distance, my 5900 should
serve quite well for the next year or so......and through the next
generation or so of video cards. Regardless of shader arguments,
current game-software has a very hard time keeping up with the
pace of graphics hardware development. Not surprising, considering
the chip design-cycles of 6-9months and game design-cycles of
1.5 to 2 years ( original games, not expansions)

Plus the battles going on between Nvidia and ATi has accelerated the
price drops of the top of the line video cards from both vendors. More

power to all of their elbows.

John Lewis



"rms" wrote in message .com...
http://www.gamersdepot.com/ed/mkting_hype/002.htm
http://www.xbitlabs.com/news/video/d...114041519.html

I think these articles, which juxtapose Nvidia PR vs. the ATI PR response,
encapsulate what is wrong with Nvidia.

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control. Mr. Huang, or whoever actually holds the reigns of power in the
company, needs to have a major restructuring effort, and reassert what
should be core values in an industry leader.

rms

rms wrote:

It is evident that the Nvidia Marketing&PR Department has a grossly inflated
operational control of the company, to the point where every Nvidia press
release is entirely full of spin and mis-information, and cannot be
believed.

The Nvidia Marketing Department is out of touch with reality, out of touch
with their own Driver&Development Departments, and is completely out of
control.

While I love the my nvidia gpu, I must say that I am angered when
visiting their site to find out something about how the cards stack up
to each other, all they serve is worthless bragging.

I would almost not be surprised if nvidia sent me one of those
penis-enlargement spam mails. The SHOULD indeed focus on their core
values, or they will lose in the long run.


--
Kind regards,
Helmers