Piotr Makley wrote:
Asrock and Asus motherboards are both made by Asustek. So what is
the main difference between them?

I am told that Asrock is a cheaper range so is one range positoned
to be cheap and the other to be more expensive but with more
features? Or do both ranges aim at broadly the same market but one
is built better than the other?

Any info welcome.

Asrock *is* the budget range, they usually have less choice of options and
slightly less expensive components (From what I gather). It is Asustek's
attempt at getting a slice of the budget/OEM market without compromising the
name of their Asus range.

Seiko did something similar years back, with a difference. They bought out
the 'Pulsar' brand of watches which are internally identical to the Seiko
range but sell for about 40% less. (A great buy BTW, I have a 10-year old
Pulsar that I wear in the shower, swimming-pool etc. and it's running
perfectly). Seiko found themselves in a situation where they could produce
their product for a lot less than they were charging for it but didn't want
their name associated with lower-priced product, they have a good reputation
and people will pay a premium for a watch with "Seiko" on it. So they
invented the Pulsar brand. (This was circa 1980) Wise people in the know who
weren't overly image-conscious bought Pulsar and saved approximately 40% and
got the exact same ultra-reliable watch. They're made in the same factory,
they just go to a different 'finishing line' where they are fitted into
either a Seiko or a Pulsar case.

It's not quite the same with Asus /Asrock, they use different
components/features on their Asrock range but the example holds true. Not
wanting to diminish the name of their premium range in the eye of the
consumer.
--
~misfit~