computer components & hardware - Nvidia Readies Major Product Launch: Tegra

Nvidia Readies Major Product Launch of Tegra.

Nvidia Preps Tegra Product
Category: Other
by Anton Shilov
[ 04/14/2008 | 02:44 PM ]

Nvidia Corp., the main supplier of discrete graphics adapter as well
as variety of multimedia chips, prepares to release a product called
"Tegra". Few details are known, but this is very likely to be a major
product launch.

Nvidia recently applied for "Tegra" trademark with the U.S. patent and
trademark office, but did not disclose any details about the product.
However, there are various signs which indicate that Tegra will be a
major product for Nvidia, the company which is not known for
registering multitude of trademarks that are not eventually used.
The description of Nvidia Tegra at the U.S. patent and trademark
office is short "G & S: Integrated circuits" and does not provide any
details about the forthcoming product. It is not clear whether Tegra
is Nvidia's and Via Technologies' mobile computing platform, a new
specialized platform like Tesla, a new name on the market of discrete
graphics processing units (GPUs) or a completely new multimedia chip
from the graphics giant.
Nvidia is currently working hard to enter new markets as its chipsets
are becoming less popular now that Advanced Micro Devices is
developing its own core-logic sets thanks to ATI Technologies
acquisition 1.5 years ago, whereas the market of discrete graphics
processors is somewhat limited. Moreover, when Intel introduces its
discrete graphics processor in several quarters the market of
standalone graphics cards will change dramatically.
Nvidia did not comment on the news-story.

http://www.xbitlabs.com/news/other/d..._of_Tegra.html

http://www.tgdaily.com/content/view/36943/118/

Tegra brand starts speculations about new Nvidia
products

Business and
Law
By Theo
Valich
Tuesday, April 15, 2008
10:20

Mountain House (CA) - Our colleagues over at X-bit Labs discovered a
new brand recently registered by Nvidia: Tegra. Could there be a
fourth product family in the works?

The brand was caught very early in the and there is very little
information available about it so far - in fact, what we know for sure
is that this new brand will describe "Integrated Circuits" in the
Goods & Services (G & S) category. Integrated Circuits can really mean
a lot of things; however, until Nvidia's lawyer team does not provide
information about the brand's expanded use, we won't know for sure
what Tegra is.

Tegra looks like it will be the third brand in Nvidia's product
portfolio, following GeForce (including nForce), Quadro and Tesla.
Tesla is the newest brand in the company's lineup and was introduced
as a name for the firm's supercomputing products. Tesla, of course,
goes back to Nicola Tesla, a Serbian physicist and electrical
engineer, but we don't have such clear hints with Tegra.

Tegra is a widely used company name in design, healthcare, financial,
analysis and consulting industries. You can even buy Tegra toner
cartridges, or 1940's comics with Tegra, the Jungle Empress. Owners of
the Acura Integra also like to call their car the "Tegra". So, your
guess is as good as ours what it actually will be.

In this author's personal opinion, Tegra could be expansion or
successor of nForce brand. Why? Well, wee have noticed that some
chipsets are getting a GeForce tag instead of nForce (GeForce 8200 for
AMD, CN+GeForce platform for VIA). Another idea could be that Tegra
will be Nvidia's application processor business - APX2500 is not
exactly a good name for an otherwise brilliant System-on-Chip. One of
our readers suggested that Tegra could hint towards the integration of
audio in upcoming platforms or a product coming out of a possible
merger with Creative Labs. Let the speculation begin.

discussions:
http://forum.beyond3d.com/showthread.php?t=47669
http://www.nvnews.net/vbulletin/showthread.php?t=111724